Delivering on a global scale
We have worked in close partnership with the GSK Global Brand Communications team for over five years, helping to create engaging employee communications, external and partnership campaigns and deliver tactical brand development projects across the business.
Having worked with the team pre- and post-rebrand, we share a strong understanding of the brand strategy and guidelines, and enjoy a key role as trusted brand guardians whose input has also extended to the development of co-branding guidelines.
We help GSK develop strong and consistent messages combined with design that optimises all elements of the GSK brand. We work on a global scale providing the management of language variants across projects and assist the programme teams on a range of communications, including identity, co-brand guidelines, copywriting and photography.
For employee engagement programmes we have created booklets, films, case studies, illustrations, communications toolkits, exhibitions/event branding and onsite advertising.
Infographics have also become an important element of GSK’s newly refreshed identity and are a useful tool for showing the impact of a specific partnership, programme or campaign. We have created a range of these for different purposes across the business and developed many into video and animations.
We also work across the business with the Partnerships Team, Compliance and Manufacturing divisions, leveraging our knowledge of the business and brand to provide strategically-led creative solutions that range from the Group Global Code of Ethics to Science Education event communications and global employee campaigns.