SampsonMay joins Struct PIM’s UK partner network

Our new partnership with Struct PIM strengthens our ability to help global and complex B2B organisations connect product information with their wider digital experience.

We’re increasingly seeing how much harder B2B websites are being asked to work.

For many of the global organisations we work with, particularly across industrials and manufacturing, the website is becoming part of a broader digital ecosystem connecting content, product information and other business systems.

We’re also seeing growing demand to bring greater product depth into these digital experiences. Product information can be extensive, complex and distributed across multiple systems, markets and languages, creating challenges around how it is structured, managed and presented to different audiences.

That’s part of the reason we’ve established a new partnership with Struct PIM and joined its UK partner network.

Struct PIM provides a flexible Product Information Management (PIM) platform designed to help organisations structure, manage and distribute complex product information. Bringing this together with our expertise across Strategy, Experience Design and Platforms gives us another way to help clients connect product information more effectively with their wider digital experience.

For us, the partnership reflects the growing need for more connected digital platform architectures within B2B. The website remains at the core of many organisations’ digital experience, but for complex businesses it increasingly needs to connect with a broader range of systems and information. Content Management Systems (CMS), Product Information Management (PIM), Customer Relationship Management (CRM) platforms and other technologies can all form part of this wider digital ecosystem.

Our role is increasingly about understanding how these different elements come together, both for the people using the experience and for the organisation managing it.

By developing relationships with specialist technology partners such as Struct PIM, we can continue to respond to the changing requirements we’re seeing from clients while maintaining the connection between strategy, user experience and technology.

We’re looking forward to working with the Struct PIM team and exploring the opportunities ahead.