We’re a creative and technology partner for corporate brands.

For more than two decades, we've helped listed and private companies solve business challenges through creativity, data and technology.

Based in London, we’re an independent creative & technology agency with 25 years’ experience supporting some of the world’s largest organisations.

Founded in 2001 after working within both independent agencies and global networks, SampsonMay was created to bring a more agile, specialist, digital-first approach to B2B communications.

Since then, we’ve partnered with multinationals, independents and scale-ups, designing brands, websites and campaigns that build trust, drive performance and deliver impact.

Our design ethos

We believe great design alone isn’t enough. Success comes when strategy, brand, technology and content work together to create connected, high-performing experiences.

Our ethos is rooted in the belief that great digital experiences are built on solid foundations, grounded in insight, shaped by a clear and creative brand expression, powered by the right technology, and delivered through content that truly connects.

Our approach is digital-first and user-focused, always aligned to business goals and brought to life with craft and clarity.

Our principles

01
Strategic by design
Every decision is grounded in research, data and clear business objectives.
02
Brand-led thinking
We shape digital expressions that are creatively distinctive and consistently on-brand. 
03
Technology that empowers
We develop scalable, secure and flexible platforms that grow with your needs.
04
Content with purpose
We craft copy, film, animation and designs that inform, engage and inspire. 
05
User-first, always
We prioritise accessibility, performance and usability at every touchpoint.

Purpose driven

Our purpose – To make unique count – inspires and motivates us every day in the belief that every organisation and individual has the potential to make a meaningful difference in the world.

We are passionate about helping our team, our clients and our partners to channel their unique and distinctive strengths into designing powerful brands and communications that bring out the best in everyone.

Our values

Our values embody our behaviours, what our clients can expect of us and we can expect of each other.

Be curious
Ask questions. Be inquisitive. Listen deeply.
Stay restless
Observe. Learn. Challenge. Share.
Go beyond
Make a positive impact. Set high standards. Never settle for average or the expected.
Always caring
Respect others. Stay grounded. Be yourself.