A more progressive approach around defining the Company’s investment proposition was adopted through a developed creative articulation of the Pets at Home integrated business model.
In addition, the 2016 report was also the opportunity to celebrate 25 years at the forefront of pet retailing following the Group’s first store opening in 1991 in Chester!
With 2016 showcasing the opening of 427 stores and 7,900 colleagues across the Company the 2016 report was also able to clearly outline a number of forward looking objectives alongside proven examples of strategic success.
This year’s report once again provided the catalyst to undertake further operational photography for use within the report and as an addition to the Pets at Home visual asset image bank.
In addition to undertaking location photography we also developed a fully responsive online report to accompany the printed version.
Inline with feedback from analysts and retail investors, the online version provides a top-level overview of the Company’s performance with the ability to deliver PDF sections of the full report to provide a longer read and supporting detail.
The online version of the report can be reviewed alongside the full PDF report on the Group investor website.