Following initial consultation around best practice reporting, we worked closely with the Auto Trader team during the design process to explain the complex automotive marketplace and articulate the Group’s pivotal position within this.
With over 10 million transactions within the UK car market per year, the reporting suite became an important communication tool to clearly set-out Auto Trader’s position at the heart of the UK vehicle automative ecosystem and communicate their strategic objective to lead the digital future of the UK automotive marketplace.
This position is clearly explained through the introduction of a new ‘Market overview’ section which sits within a considerably enhanced Strategic Report containing improved best practice disclosure around the Group’s strategy, business model and performance.
Given the digital focus of the group, we were keen to develop a simple yet engaging online reporting experience alongside the design and production of the full printed report.
In doing so, we designed a single-page online report which acted as a supplementary feature to the main corporate website. As a digital-first business an online report made perfect sense granting all stakeholders (shareholders, potential investors, employees etc.) a destination to discover and digest key stories of the year. It was vital that the messaging found in the microsite aligned with the themes in the printed report. Presenting these main themes in dedicated panels achieved this and alongside PDF downloads offering greater detail, all levels of read are catered for – from a quick summary to a much deeper dive.
The site is fully responsive, providing an excellent user experience across all devices from desktop to tablet and mobile, further supporting the Group’s mission of being a digital-first business.
Go to the online report.