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New website launch for Sucden, an entrepreneurial leader in soft commodities trading.

Following our appointment earlier in the year, this week has seen the launch of a brand new website for Sucden, an independent leader in soft commodities trading.

Established in 1952, and now a global organisation with 4,700 employees in over 25 locations, Sucden remains a privately owned company with corporate headquarters in Paris and operations from Russia, Brazil and Mexico to India, China, the USA and beyond.

Sucden’s previous website had not been reviewed for a number of years and massively underplayed the growth, expertise and entrepreneurial spirit of the Group.

The re-design and development process was built on a strategic platform to clearly define the objectives of the site and agreed business goals with clearly defined outcomes and ROI.

Through workshops and research, we worked with the senior team to define user personas and overhaul the site Information Architecture and functionality. In addition, all content was assessed from a new start-point and a content strategy developed with a full review and re-write of content and the creation of visual assets.

Visit the new Sucden website.