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Latest news and insights from across the agency
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Making web sustainability part of the business growth agenda

A lot of people don’t realise that their websites leave a carbon footprint and can use significant amounts of fossil fuel-derived energy. Whilst digital communications are far from a ‘new’ concept, for many there has been an increasing shift from print to digital channels, in large part, to address finite resource depletion – less paper, fewer trees felled. But the result of that digital shift has, in some ways, simply kicked the can down the road.

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Are you purpose-ful?

The value of making corporate purpose central to an organisation's outlook and performance has been highlighted by the Covid-19 crisis, it converges with long term shifts in investor reporting standards, employee expectations, ESG and societal expectations of brands, corporations and institutions.

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Making values work

Defining and selecting values for a business often feels like a game of corporate ‘bingo’ with words being pulled out of a hat. Even when a leadership team brings that mindset to a meeting or workshop we have always found in any sector within minutes everyone switches to a deeper conversation.

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Goldilock’s zone briefing

Sometimes briefing a colleague or agency outside your skillset is easy - you know what you want and the tasks are clear. I call this ‘transactional briefing’, which is often captured in a standardised RFP or brief. But outside this you are ‘solution briefing’ and the trick is to brief in the Goldilocks zone, which doesn't just apply to porridge or exoplanets!

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Post-Truth brands

Strong brands are built on truths, which need to shine and resonate ever harder in a post-truth world.

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Creating EVPs with real promise

A lot of similar-sounding terminology is used when talking about Employee Value Propositions (EVPs).

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How effective is your website and digital ecosystem?

In some corners of the corporate world, the thinking persists that the company website is a need-to-have, but the real stuff happens when you go out and meet people. But we’ve come a long way from the days when the website was just an online version of the company brochure.

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