AI-powered search is transforming how people find and engage with information online. Tools like Google’s AI Overviews, ChatGPT, Copilot and Perplexity are redefining the rules of search in 2025, and your website needs to evolve with them.
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The European Accessibility Act (EAA) is set to come into force across the EU on 28 June 2025, along with a new set of digital accessibility requirements that will have significant implications for many corporate websites, particularly those that may have previously considered themselves exempt.
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In the world of B2C, digital personalisation is a given. Visit a consumer-facing site and you’ll often be greeted with content that feels curated — based on what you’ve browsed, where you are, or what the brand already knows about your preferences. Relevance is the default.
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Traditional content management systems (CMS) were designed for simplicity, primarily catering to content editors. However, as the digital landscape has evolved, content editors now take on roles as marketers, digital strategists, and multi-channel managers.
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When I started in web development, everything was hard-coded—Content Management Systems (CMSs) didn’t exist. The ease of quick content updates that editors enjoy today was something we could only dream of back then. Ironically, this made things simpler. Then came the era of the CMS, which promised to make things easier but, in reality, offered some fairly horrendous options to work with.
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When approaching the design and build of websites and digital products within the corporate B2B world, investing in a solid UX strategy is often marginalised, viewed as a “nice-to-have” that time and budget may not allow. While UX should lead every project, deeper research and audits often get squeezed into early discovery phases – offering guidance but limited by tight timelines, budget constraints, and an underappreciation of UX benefits.
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Umbraco 8 will reach its end-of-life (EOL) on February 24, 2025, signalling the end of official updates and support for version 8. This should come as no surprise! As with any well-managed product and software EOL programme, the deadline has been public for some time – we all knew it was coming but now the clock is ticking and decisions need to be made.
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Discover the individuals behind SampsonMay and their experiences through our ‘Meet the Team’ series. Mathilde Evens is our Digital Designer who has been with us for a little over 7 months and has quickly integrated into the creative team. She is also a brilliant illustrator, a talent we look forward to sharing more of in the future.
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