Making web sustainability part of the business growth agenda
A lot of people don’t realise that their websites leave a carbon footprint and can use significant amounts of fossil fuel-derived energy. Whilst digital communications are far from a ‘new’ concept, for many there has been an increasing shift from print to digital channels, in large part, to address finite resource depletion – less paper, fewer trees felled. But the result of that digital shift has, in some ways, simply kicked the can down the road.
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