Saïd Business School

Branding and literature

Our work with Saïd Business School has extended from brand identity and guideline development to the design and production of programme literature, advertising and editorial projects.

Having worked with the school across the design and production of marketing and editorial pieces for some 15 months, we were commissioned to review the existing brand identity, with particular focus around the hierarchal relationship between the ‘Saïd Business School’ and ‘University of Oxford’ logotype.

We also reviewed the the core school colour palette and created a brand architecture to manage the relationship with all of the school’s research centres and the Executive Education faculty.

The project included audits, workshops and an overhaul of the full literature system along with the development of a comprehensive brand guidelines document.

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