SampsonMay

We have just launched a new identity, brand and website for an independent specialist secured loan brokerage.

Whilst the name ‘First 4 Seconds’ had been selected by the client, we developed the overall brand and identity along with the design, print and build of core stationery, literature and website.

We have been appointed by Babcock & Brown, the international investment and specialised fund and asset management group, to produce a piece of literature for 3B Biofuels, the German based biofuel company owned 100% by Babcock & Brown Limited and Babcock & Brown Global Partners.

Having been appointed in December last year to work with the University of Bath School of Management on their brand proposition, we are now getting towards the end of the project.

The final stages include the development of a brand guidelines toolkit and the organisation of a new suite of photography for the School.

We have just been appointed by Xtract Energy to design and produce their 2008 Annual Report which will mail in October.

We started working with Xtract earlier in the year when we were appointed to work on the brand rationalisation and web design for the London based energy investment company.

We have just developed a new identity and branding for Morgan Frost, a firm of executive headhunters focussing on digital opportunities within the advertising industry.

The logo itself is based upon a classic serif typeface but the subtle ligatures provide an individuality and modernity to the mark as well as conveying the personal, ‘hands-on’ approach of the directors and the underlying principal of a successful search and representation business being based around connections and relationships.

Stationery and other printed items will utilise the traditional printing methods of both letterpress and foil blocking to create a suite of literature that portrays an established and professional feel although individuality and personality is introduced through subtle elements such as the crop of the logo on business cards which indicate a divide between the creative (Morgan) and Client Services (Frost) 
sides of the business.

We’ve been appointed by Saïd Business School as their lead agency to work across a broad range of communication projects.

We have already completed a few requirements for the School ranging from marketing literature, programme literature, logo development and the first edition of the Business at Oxford magazine.

Having worked with the LCF last year on the yearbook for the BA (Hons) Fashion Photography course, we were asked this year to work with them on the overall materials for the Royal Academy of Arts shows at the end of May.

This comprised four separate books ranging from 16 pages to 64 pages for the BA (Hons) Fashion Photography, BA (Hons) Fashion Illustration, BA (Hons) Fashion: Specialist Make-Up Design, BA (Hons) Fashion: Styling & Photography and the main Catwalk show. We also produced a folder to hold all of the booklets.

Elegant yet simple embossing produced a distinctive and unique look and feel across all of the pieces without conflicting with the primary visual focus of the individual students’ work.

In addition to the design, artworking and management we also bought and managed the print for the project.

We have spent the past few months working on a rebranding project for Brand Addition – the home of creative merchandise solutions. Brand Addition is part of the 4imprint Group plc and is the new name for the 4imprint Corporate Sales division.

Having developed a large portfolio of clients from small independent companies to FTSE 100 organisations and global brands, Brand Addition is now one of Europe’s largest merchandise solution providers.

The new name and proposition is more reflective of the value-add they bring to their clients’ businesses and will provide a stronger brand to serve the changing needs of their market place.

We worked closely with core marketing and management team on the initial research and positioning phases to develop and write the organisation’s vision, mission and values in addition to undertaking the naming, identity, brand development and literature roll-out phases.

We are in the process of updating our website and the first development work has been to our news section. Whilst we have been up to a few things over the past years, we felt the simplest thing to do was start our news pages from June.

So, if you would like to get a better idea of some of the clients we have worked for and the projects we have been doing for them, please take a look at some of our project case studies or please get in touch.