Following the rebrand we have been working on a number of projects including updating the brand guidelines to illustrate the new logo in application through to designing a Global Graduate Recruitment campaign with the UK marketing and Australian HR team.
Other recent projects include the design and art-working of their product and information fact sheets. These fact sheets will set the design and typographic style for all Rio Tinto information sheets which will over time be rolled out globally by the branding and communication teams.
Before we could begin designing the suite we first undertook an audit of all literature and divided the information into categories to create an information architecture system.
Once the content type was understood we could then decide upon the format and structure for each information group.
The grid was then designed and image style guides produced for the commissioning of future photography by local agencies.
Rio Tinto's corporate magazine has a long history and has been in production for 30 years.
It has a broad audience including staff, customers, business partners and shareholders and covers a cross section of subject matter with strong lead articles and news in brief.
During the brand redesign the magazine was not the key focus and so the publishers were left trying to impose a corporate design style on a magazine with much more editorial content. The result was a more corporate look and feel than a lively, engaging and accessible magazine.
We first met with the publisher to find out where the new guidelines were not answering their needs and then designed a new set of bespoke guidelines that addressd the typesetting of editorial content, image styles, flexible layout grids as well as providing full grids back to the publishers with embedded style sheets and graphic libraries for stand firsts, pull quotes and information graphic styles.