SampsonMay joins Struct PIM’s UK partner network
Our new partnership with Struct PIM strengthens our ability to help global and complex B2B organisations connect product information with their wider digital experience.
Latest news and insights from across the agency.
Agency news Agency news Seven shortlistings. Seven awards.
Last night, the SampsonMay team attended the Digital Impact Awards 2026 at the Park Plaza London Riverbank. We came away with four Gold and three Silver awards for our work with ArcelorMittal, ArcelorMittal Automotive and IMI.
Insight If your digital channels disagree, which version becomes the truth?
An organisation’s digital footprint is now interpreted by people, search engines, AI assistants and automated data platforms. Maintaining authority requires more than a consistent corporate website. It requires a governed narrative, Brand Identity and factual foundation across the channels and systems audiences encounter.
Agency news Two website wins at the Corporate & Financial Awards 2026
Last night, SampsonMay colleagues and clients attended the Corporate & Financial Awards 2026 at The Brewery in London, where we were delighted to pick up two awards recognising our work with ArcelorMittal and IMI.
Agency news IMI shortlisted at the IR Society Best Practice Awards 2026
Our work with IMI has been shortlisted for Best Corporate Website, Large Cap at the IR Society Best Practice Awards 2026.
Agency news Seven Digital Impact Awards shortlistings for SampsonMay
We've been shortlisted in seven categories at the Digital Impact Awards 2026 for our work with ArcelorMittal and IMI.
Agency news Double shortlist success at the Corporate & Financial Awards 2026
We're delighted to share that SampsonMay has been shortlisted twice in the Best Corporate Website category at the Corporate & Financial Awards 2026. Our work with IMI plc has been shortlisted in the FTSE 100 category, while our work with ArcelorMittal has been shortlisted in the International category.
Insight Beyond GEO: How AI search is reshaping digital visibility
Search behaviour is changing rapidly. As generative AI becomes embedded across search engines, assistants and digital platforms, new terms such as GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) have entered the marketing vocabulary.
Insight Content is (still) king! Why quality content matters now more than ever
With every major shift in digital behaviour, questions tend to arise about how the role of the corporate website might change. From social media to mobile, and now AI-driven search, the narrative is familiar. Yet once again, reports of its demise are premature.
Agency news Two wins at the Corporate & Financial Awards 2025
Closing off the 2025 run of awards, it was great to see our work with Gleeds and Zealand Pharma recognised again at this year’s Corporate and Financial Awards. Held at The Brewery in London, the event brought together leading names in corporate communications to recognise creativity, clarity and impact across the industry.
