Latest news and insights from across the agency.

    • Agency news

      Double shortlist success at the Corporate & Financial Awards 2026

      We're delighted to share that SampsonMay has been shortlisted twice in the Best Corporate Website category at the Corporate & Financial Awards 2026. Our work with IMI plc has been shortlisted in the FTSE 100 category, while our work with ArcelorMittal has been shortlisted in the International category.

    • Insight

      Beyond GEO: How AI search is reshaping digital visibility

      Search behaviour is changing rapidly. As generative AI becomes embedded across search engines, assistants and digital platforms, new terms such as GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) have entered the marketing vocabulary.

    • Agency news

      Two wins at the Corporate and Financial Awards 2025

      Closing off the 2025 run of awards, it was great to see our work with Gleeds and Zealand Pharma recognised again at this year’s Corporate and Financial Awards. Held at The Brewery in London, the event brought together leading names in corporate communications to recognise creativity, clarity and impact across the industry.

    • Agency news

      Four awards scooped at the Digital Impact Awards 2025

      We’re proud to have taken home four awards at this year’s Digital Impact Awards, recognising creative excellence and strategic impact across our work for Zealand Pharma and Gleeds.

      These wins demonstrate our ability to create digital experiences that combine creative impact with commercial purpose, supporting our clients’ business goals and long-term growth.